Quotes

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” (Milton Glaser - LogoMaker, 2012).

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” (Paul Rand - 99Designs, 2015).

" I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or the client thinks its worth anything, or whether it is worth anything. It's worth it to me. It's the way I want to live my life. I want to make beautiful things, even if nobody cares." (Saul Bass - LogoMaker, 2012).

“It’s through mistakes that you actually can grow. You have to get bad in order to get good.” (Paula Scher - gdusa, 2015).


"Failure is built into creativity...the creative act involves this element of 'newness' and 'experimental-ism', then one must expect and accept the possibility of failure." (Saul Bass - LogoMaker, 2015).